Taking your first steps in self-promotion can be challenging. Especially when internet has such a big role in the process. So first of all you must take a deep breath and relax. There is no such thing as impossible – everything can be learned. At least, this is the theory standing behind Tomer Feingold’s self-promotional guide. So how do you start?

Research. Maybe it’s not what you have expected to be your first step, but in depth research is crucial for success of your project. First of all you should try to understand who is your audience and which users you are interested in. The site should include design, content and even layout relevant to these users.

Choose the right template for your site. After understanding your goals and your audience, it’s time to look for the template. If your computer or design skills are not more than basic, you should consider choosing a flexible platform like WordPress that is easy to modify and change. There is a huge variety of available templates – some cost money and some are free. It is possible to find a very attractive template for free if money is an issue. You should choose the template that will serve your products or services the best. There are different layouts for mobile compatibility, ecommerce, blog and more.

Mobile usability is a very important factor. Now days many users use their mobile phone to surf the web, check for information, book tickets and shop. Ignoring the needs of this users will be like giving up on a huge portion of your potential clients.
 

Content and design should be unique, interesting and represent the spirit of the company. Your website is your online business card. That is how people are going to remember you. It’s not rare to find users who chose one company over the other just because they like their site better. Don’t copy from others. Try to be unique so people would have a reason to look you up every time they need an information on the services or products you provide.